Emotions and Colors in Fashion
A lot of people underestimate the power of colors, but psychologists and advertisers have known about the emotional properties of colors for a long time. Just looking at certain colors conjures up emotions, which make them a powerful tool in your style arsenal. Here is a list of common colors, and the emotions that are associated with them:
• Blue – Peaceful, stable, professional, loyal. Not all of these traits are bad for attraction, but having “stable” as the only thing going for you is a bad strategy. Use blue as the backdrop to layer on other colors, or experiment with different shades of blue such as baby blue or turquoise. Blue probably has the most diverse range of shades that can work in your styling.
• Green – Safe, reliable, environmental, calm. Again, these are not bad emotions to have associated with you, but they don’t exactly trigger any Style Attraction Switches either.
• Yellow – Energetic, happy, optimistic, hunger (ever noticed how one of the primary colors of McDonald’s is yellow? This is why). This color has more energy, and can be a good addition to your style arsenal if used sparingly.
• Orange – Cheerful, creative, stimulating, attention grabbing. This is a great color that is overlooked by a lot of guys. Orange is a very powerful color, so don’t overdo it, but incorporating a bit of orange into your outfit can help you stand out and grab people’s attention.
• Red – Warmth, anger, danger, boldness, courage, desire. Red is a very strong color with a lot of powerful emotions associated with it. Recent psychological research has even shown that women find men who are wearing red to be more sexually attractive than those who aren’t, so use that knowledge to incorporate more red into your wardrobe.
• Purple – Power, royalty, nobility, mystery, magic. Purple is a color that has historically been associated with power and nobility. Across cultures, there is something a little mysterious about purple. Adding purple to your outfit can be a very powerful touch. However, don’t overdo it, as purple (especially brighter purples) is also seen as a feminine color.
• Grey – Conservative, serious, dull, peaceful. Grey by itself is one of the most boring colors there is. Don’t overlook it though, because it’s so bland it can be mixed with pretty much any other color in an outfit. Just don’t overdo it, or you yourself will end up looking plain and dull.
• Brown – Confident, casual, earthy, reliable. Brown is a very solid color, that doesn’t get used often enough. Black tends to be overused, so consider mixing up your wardrobe by getting brown shoes, a brown belt, a brown leather jacket, etc. to bring this stable and masculine hue into play. Brown is often a more casual version of black.
• Black – Elegance, power, sophistication, strength. With emotions like these, it’s no wonder that wearing a nice suit is so powerful. Unless you are wearing an all black suit, don’t overuse black though, or you’ll end up looking Goth or gloomy. Mix black up with other colors to break up the darkness and monotony.
That’s just an overview of some of the colors that are out there. Colors are not an exact science, and different people associate different emotions with different colors, but there are usually some commonalities. Colors in the real world are rarely as simple as the primary colors presented here, so just pause and reflect for a moment when you see a colorful piece of clothing in real life, and ask yourself what emotions it conjures up.